First-party data · 9 min read
Dog Grooming Website Examples, and What They Are Really Made Of
Most “grooming website examples” articles are a gallery of screenshots with notes about colors. This one is a count of what is inside 7 grooming websites we built ourselves. The part that decides whether a grooming site works is its pages. And pages can be counted.
Short answer
Across the 7 dog grooming websites we built, there are 198 pages. Of those, 31 are service pages and 59 are town pages. Those two kinds make up 45% of everything built. The middle site has 30 pages. Articles are just 35 pages in total, about 18%. That is the opposite of how most grooming websites are put together.
How to read this
Where these numbers come from
- Where the data comes from
- Our own client sites. 7 dog grooming websites, each one a separate live site.
- Which sites
- Every grooming website we built, not a hand-picked few. 3 mobile groomers, 3 salons, 1 grooming with daycare and boarding.
- What we counted
- Pages, meaning the web addresses each site's own sitemap lists. Counted per site, not guessed.
- When
- Sites finished so far, as of September 2026.
- What this is not
- An industry average. This is what we build. It says something about our method, not about grooming websites in general.
- Limits
- A small set of our own work. It cannot tell you what the average grooming website looks like. Only what these seven contain and why.
The data
7 grooming websites, page by page
| Grooming business | Type | Service pages | Town pages | Articles | Pages |
|---|---|---|---|---|---|
| Pet Spa LuxeEl Sobrante, CA | Mobile grooming | 4 | 15 | 6 | 35 |
| Sittin' Pretty Pet GroomingFunkstown, MD | Grooming salon | 6 | 11 | 6 | 33 |
| Bark and Bork Mobile Pet SpaCompton, CA | Mobile grooming | 8 | 13 | 5 | 34 |
| Flo's Happy ClipperEatontown, NJ | Grooming salon | 6 | 9 | 6 | 30 |
| Pampered PuppiesVictorville, CA | Salon + mobile | — | 6 | 3 | 23 |
| Bow WagsMarietta, GA | Grooming, daycare & boarding | 3 | 5 | 3 | 26 |
| Groomer On CallMobile service area | Mobile grooming | 4 | — | 6 | 17 |
| Total | 7 builds | 31 | 59 | 35 | 198 |
What the numbers say
Four things that are true of all of them
01
The site is mostly service and town pages
90 of 198 pages. Core pages like home, about, contact, FAQ, gallery and reviews are a small share. This is the flip most grooming websites need. The pages that match searches should outnumber the pages that describe the business.
02
Mobile businesses need more town pages
The biggest town-page counts are on mobile sites. 15 cities for a van covering six Bay Area counties. 13 for one working across greater Los Angeles. A salon needs fewer, because more of its demand is close enough for the map. The one exception proves it. Our one site with no town pages is a mobile groomer whose towns were never confirmed. Instead of making a dozen city pages from a guess, that site has one service-areas page. It says plainly that coverage depends on where you are, and to call and ask.
03
Articles are a small share, on purpose
35 articles across 7 sites. Between three and six each. Every one answers a question grooming clients really ask. None exists because a content calendar said so.
04
Every site has the same hidden labels for Google, and none has fake star code
All 7 include LocalBusiness, Service, BreadcrumbList, FAQPage, BlogPosting labels, the hidden code that tells Google what a page is. Not one has star-rating code, because Google restricts it and the gain is only cosmetic. Real reviews are shown as words on the page, with a link to where they came from.
The examples
Each site, and the problem it was built around
Pet Spa Luxe
35 pages
El Sobrante, CA · Mobile grooming · petspaluxe.com
A mobile groomer whose van covers six counties, with one page trying to speak to all of them.
Read the full storySittin' Pretty Pet Grooming
33 pages
Funkstown, MD · Grooming salon
A salon in a small town whose customers all search for the bigger city next door.
Read the full storyBark and Bork Mobile Pet Spa
34 pages
Compton, CA · Mobile grooming
A mobile spa in the biggest grooming market in the country, with a booking system that had to stay.
Read the full storyFlo's Happy Clipper
30 pages
Eatontown, NJ · Grooming salon
A long-running salon with real skill in small dogs and breed cuts that the old site never mentioned.
Pampered Puppies
23 pages
Victorville, CA · Salon + mobile
A grooming business moving off a locked-down website builder without losing the web addresses Google already knew.
Bow Wags
26 pages
Marietta, GA · Grooming, daycare & boarding
Three different services, daycare, boarding and grooming, sharing one page and fighting each other.
Groomer On Call
17 pages
Mobile service area · Mobile grooming
A fully mobile groomer with no salon, no street address, and nothing on the web to tie the business to.
What to take from it
If you're planning your own grooming website
Worth copying
A page per service, a page per town
A published price or range on every service page
Real photos of your own work, or an honest gap
Tap-to-call on every screen
A handful of articles answering real client questions
Not worth copying
Town pages made by swapping one word
Stock photos of dogs that aren't your clients
Hidden star code to get stars in search results
A blog post every week about nothing in particular
Hiding prices to “get them to call”
FAQ
Common questions
How many pages should a dog grooming website have?
Across the 7 grooming websites we built, the number of pages runs from 17 to 35. The middle number is 30. The number itself is not the goal. It comes from having one page per service you offer and one per town you serve. A business with four services and five towns needs fewer pages than one with eight services and fifteen towns.
What makes a good dog grooming website?
It can be found for the searches your customers really make, and it gets them to the phone. That means a page per service, a page per town, real photos of your own work, a price or a range, a tap-to-call number, and fast loading on a phone. Design matters. But design makes a site people already found feel trusted. It is not what makes them find it.
Should a grooming website have a blog?
Six of our 7 sites have articles, and the counts are small. Between three and six each, 35 in total. They exist to answer questions clients really ask, not to hit a posting schedule. A grooming site with forty vague pet-care posts and no service pages has it exactly backwards.
Do mobile grooming websites need to be different?
Yes. 3 of our 7 sites are for mobile groomers, and none of them shows a street address anywhere. They lean much harder on town pages. The map will mostly show a mobile business near its base, not across its whole route.